EASYPAISA DIGITAL BANK has once again proven its excellence by securing a remarkable victory at this year’s Dragons of Pakistan Awards, winning two Gold and one Bronze award for its innovative easycash and donations campaign.
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The digital financial giant received accolades across multiple categories, including a Gold in Integrated Marketing for the Donations campaign, another Gold in Product Launch/Relaunch, and a Bronze in Influencer/Content Creation for its easycash initiative.
The Dragons of Pakistan, one of the country’s most prestigious platforms for recognizing outstanding marketing communications, celebrates creativity and impact. Easypaisa digital bank’s success at the event highlights how the brand continues to redefine digital finance in Pakistan and beyond.
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Sharing his thoughts, Farhan Hassan, Chief Digital Officer at easypaisa digital bank, stated:
“As a digital bank, our role is to democratize access to innovative financial solutions that are both reliable and user-friendly. Winning at Dragons of Pakistan 2025 validates the strength of our campaigns and proves how deeply they resonate with diverse audiences.”
Adding further, Rifah Qadri, Executive Director of Marketing & Corporate Communications, said:
“Achieving recognition at Dragons of Pakistan 2025 is a moment of pride. I have always believed marketing should simplify, not complicate. For us, it’s not about just creating big campaigns — it’s about changing perspectives and making digital banking seamless and intuitive. This achievement would not have been possible without our customers, partners, and our incredible in-house team. We look forward to building more campaigns that connect, inspire, and create meaningful impact.”
This latest achievement builds upon easypaisa’s already impressive record of recognition on international platforms. The company has previously been honored globally for campaigns like Audio Nikhanama, which gained widespread acclaim. With this new recognition at Dragons of Pakistan, easypaisa further strengthens its position as a pioneer in leveraging technology for social good and long-term positive change.
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Today, easypaisa digital bank stands as one of Pakistan’s most trusted digital financial platforms. Serving a customer base that represents 1 in every 5 adults in the country, with 31% women users, the platform processed more than 2.7 billion transactions in 2024, amounting to PKR 9.5 trillion — nearly 9% of Pakistan’s GDP. With these remarkable figures, easypaisa continues to set new benchmarks in digital banking, financial empowerment, and inclusion across Pakistan.
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